As marketers, our goal is to create that one video asset that totally takes over the social world and gets shared millions of times. To accomplish this, we sometimes think, âThe flashier the better,â thinking our videos need to rival the wackiness of RC Cola and...
Author: Arthur Policarpio Back in 2016, Pepsi launched to much fanfare the 4,000-square foot, state of the art content studio of its in-house agency unit âCreatorsâ Studioâ right at the heart of New York. The in-house marketing unit, initially...
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