In the fast-paced world of marketing, a lot of moving parts are constantly evolving. Whether itâs by the way marketers launch/promote a product or how consumers react to brand promotions, the relationship between the two is always driven by the need to adapt to...
As the Greek philosopher would say it, âThe Only Constant in Life Is Changeâ. Brands should continuously monitor algorithm changes in major platforms especially now that consumers are spending more time on digital channels. Take Facebook as an example. This year,...
Letâs face it, setting up a start-up company in just about any industry is already a huge hurdle in itself. How much more if youâre faced with the inevitable step of determining your brandâs identity? As a start-up company, it is crucial to make your mark right...
With the continued rise of COVID-19 cases, brands are shifting their strategies from traditional marketing to digital marketing by entering the world of eCommerce. While tapping into a new territory may sound intimidating at first, marketers must learn how to quickly...
We can all agree that the 2020 pandemic has severely impacted a lot of industries globally most especially the retail space. According to this report, it is estimated that the total loss in 2020 for APAC retailers would be at USD757bn range. And there is no surprise...
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