When the pandemic started, the accounts management industry faced an unprecedented challenge in terms of communication. Since most companies moved towards remote setups, everything must be communicated online. Without the convenience of face-to-face meetings, the key...
As marketers, our goal is to create that one video asset that totally takes over the social world and gets shared millions of times. To accomplish this, we sometimes think, “The flashier the better,” thinking our videos need to rival the wackiness of RC Cola and...
Author: Arthur Policarpio Back in 2016, Pepsi launched to much fanfare the 4,000-square foot, state of the art content studio of its in-house agency unit “Creators’ Studio” right at the heart of New York. The in-house marketing unit, initially launched...
Advertisements are a great tool for businesses. However, they can be annoying for consumers. Especially these days where ads seem to pop up in the middle of every video you watch online. This isn’t anything new, and people want more than just “buy this!” and “buy...
Companies that aren’t tapping into the digital space end up tapping out of the market. In order to thrive in a world full of digitally-enabled customers, you need to bring your offering to them where they spend most of their time: the digital world. You already know...
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