Better Search Ad Extensions with Xiklab!

April 12, 2022

by Tristan Escoto


Considering the over 3.5 billion times people use Google to search, running Search campaigns is the best way to show ads for products and services.

To stand out from competitors, implementing Google Search Extensions not only helps improve your ad experience, but it can also help increase your click-through rates and even lower your cost-per-click.

As per Google’s data, “… there is a 10-15% CTR uplift* from implementing a new ad extension.” That’s a huge increase just for a few added lines of text!

To help you get started, here are some extensions that will make your ads more relevant to your customers.

1. Sitelink Extensions
These are additional links you can add that take users directly to the important pages of your site. These work best for campaigns that don’t have a dedicated landing page or for websites with multiple categories.

2. Callout Extensions
Callout extensions allow you to expand your ad with unique offers, promotions, discounts, USPs, and features and benefits of your products and store. It is excellent for highlighting the features and selling points of your products or services.
3. Structured Snippet Extensions
Structured snippet extensions are a great way to add extra information about your products and product catalog. It helps provide users with a better idea of what your business offers via a whole range of different structured snippet headers that advertisers can use – such as types, styles, models, brands, and destinations, to name a few.

Depending on what you want to achieve for your Google ads, there are other extensions that you can utilize to get a better ad quality, ad experience, and high click-through rates.

To make it easy for you, Xiklab prepared an SEM Playbook to understand better how you can utilize each extension. You can learn more about these extensions together with other specs and items that can help improve and boost the performance of your Search Ad Campaigns.

Most of them are pretty self-explanatory, but you can get a copy of our Media Playbook for Google Search Ad just to be sure.

If you want to add these elements to your campaigns, contact us at [email protected] or fill out the form below.

Xiklab Digital

Level 10-1 One Global Place,
5th Ave, corner 25th Street
Bonifacio Global City, Taguig,
Metro Manila 1632
Landline: +63 (2) 3224-2171
Fax: +63 (2) 3224-2171

Business Development

[email protected]


[email protected]