Companies that aren’t tapping into the digital space end up tapping out of the market. In order to thrive in a world full of digitally-enabled customers, you need to bring your offering to them where they spend most of their time: the digital world.
You already know that. That’s why you’re here reading a blog about outsourcing your marketing efforts to a digital agency. Here are five reasons why you should seriously consider doing just that:
Digital marketing agencies focus solely on the art and science that is digital marketing. PPC, SEO, content generation, design, analytics, and multivariate testing are their bread and butter. They eat, sleep and breathe digital marketing.
While your company most likely is not a digital marketing agency, you still need that marketing arm to make your valuable product or service visible to the world. Outsourcing to a digital marketing agency will allow you to focus on optimizing your offering, while the digital agency uses their expertise to optimize your digital marketing strategy.
Bringing on a new hire into your marketing department requires a lengthy onboarding process—dedicated human resources personnel have to spend time training new hires on business compliance, and marketing managers have to bring these hires up to speed on the standing of current and future campaigns. That’s a good chunk of time, without even taking into account the amount of time required to identify the correct candidates and push them through the interview process.
When your company is rapidly growing, it’s important for you to be able to scale your marketing efforts accordingly. Outsourcing to a digital agency can greatly increase your scalability, as these agencies have access to the resources necessary to take on the extra load exactly when your company is ready to take things to the next level.
3. Economies of Scale
Onboarding new hires for an in-house marketing team is expensive. You get more bang for your marketing buck when you outsource marketing efforts. The money spent bringing on one new hire could be used to outsource to multiple digital professionals that go above and beyond what that one marketer could accomplish alone.
Digital marketing is not a one-size- fits-all kind of deal. That’s why a lot of companies feel they need to invest in an in-house marketing department—they want talented marketers that focus solely on their own company’s offering, instead of a digital agency that has their hands in a lot of different pots.
If this is what you’re thinking, you need to consider the wealth of talent available to digital marketing agencies. Digital agencies are constantly on the hunt for new talent, be it designers, copywriters, analysts, what have you. They know people. They can construct teams that best fit your needs and match your objectives.
5. A Different Perspective
Running your business, you know the ins and outs of your operation. However, with an agency that is not in-house, you get a fresh set of eyes. These people are not as directly linked to your business so they bring an unbiased take, as well as fresh angles to approach your projects.
These new takes can spark your next great campaign, even revolutionize the way you do business.
Seriously, there are a lot of benefits to outsourcing your digital marketing efforts. If you want to net you the highest return for your budget, you don’t just get anybody. You pick a digital agency.
Check out our services to get an idea of how we can help you out.