In an effort to expand its client base beyond Mega Manila, Xiklab Digital closed the first quarter of 2021 by securing the account of a property development client based in Davao City.
Alsons Development and Investment Corporation, one of Davao City’s leading real estate developers, tapped Xiklab Digital to launch a campaign for one of its projects: Poblacion Market Central. Initial talks had been held in 2019, but the account was officially awarded in 2021.
“We are launching our biggest commercial development to date, amidst a pandemic,” shares Margarita Gross, Marketing Manager, “and we know that having a solid digital marketing strategy can pave the way for our project’s success. We are happy to work with industry experts like Xiklab.”
Internally, Xiklab Digital grew its current client base when Consumer Care Products Inc. (CCPI) decided to expand the agency’s scope of work to include one of its brands, Empress Cat Litter.
“We worked with what was then Snapworx Digital, back in 2018, and we have always been excited with the new strategies and creative executions they can do to expand and increase sales & awareness for our Pet Care brands,” says Benjamin Pelayo, Sr. Asst. Brand Manager.
From his end, newly-minted Xiklab Digital CEO Mon Cayabyab is ecstatic with the agency’s growth. “There has been a lot of doom-and-gloom predictions for the industry, and I am glad that we’re being seen by clients who know the value of digital and how working with specialists can really help brands weather this pandemic.”
Officially launched in 2019, Xiklab Digital is the result of the merger between what was formerly Snapworx and alumni of the former Mobext Philippines. Comprised of close to 100 digital specialists from the client service, strategy, creatives, media, social media, and tech, Xiklab Digital is one of the Philippines’ largest digital marketing agencies.
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