From left to right: Raymon Cayabyab (Xiklab Digital Managing Partner and CEO), Jeremy Obial (Xiklab Ventures Managing Partner and CEO), Doie Geroche (Xiklab Axis CEO), Bingo Soriano (Xiklab Group International CEO)
Fresh from the success of the launch of Xiklab Digital in 2019 with the merger of the former Snapworx and Mobext Philippines, the same visionaries have now launched the Xiklab Group – a conglomerate of digital and tech companies that seek to complement the services of their sister companies and the whole advertising and marketing industries.
Poised to cater to the needs of clients with limited resources for digital marketing, Xiklab Axis is designed to be a digital process outsourcing company. With more than 800 outsourced talents and specialists in its pool, Xiklab Axis mainly offers digital craftwork, helping ease the workload of larger agencies while offering highly competitive rates for direct clients.
Heading this division is Doie Geroche, who has moved from being the Chief Operations Officer of Snapworx Digital Inc. to Xiklab Digital, and now, Xiklab Axis.
Seeing the need for tech innovations and products within the advertising and marketing space, the Xiklab Group has also launched Xiklab Ventures, a purely technology-driven division headed by former Xiklab Digital Chief Technology Officer Jeremy Obial. From automation of CRM programs to e-commerce to brand-owned technological assets, Xiklab Ventures is constantly researching and developing new technological approaches to various marketing challenges.
Facilitating an interplay among Xiklab Axis (XA), Xiklab Ventures (XV), and Xiklab Digital (XD) is the Xiklab Group (XG), helping to strengthen XD’s relationship and value offering to its clients. Arthur Policarpio is now at the helm of Xiklab Group, acting as Partner and Co-Founder; while Raymon Cayabyab assumes Policarpio’s role as Chief Executive Officer of XD.
“Launching the Xiklab Group along with Xiklab Ventures and Xiklab Axis just made sense to us,” notes Policarpio, “there are marketing and advertising needs from all client sizes, and creating these divisions will really strengthen our offering.”
With international operations being recently opened in Myanmar and Singapore, headed by Bingo Soriano, CEO for XG International, the Xiklab Group is also actively seeking to make its foothold regionally, in what is a highly-challenged industry that is still reeling from the economic effects of the pandemic. “It’s been tough, and although there are signs of recovery, we feel that launching these new divisions along with forming the Xiklab Group is going to help us weather this storm and strengthen our core digital marketing offerings,” Policarpio adds.
A member of Worldwide Partners Inc., Xiklab Group is now the Philippines’ fastest growing independent digital advertising group, with 800+ digital marketing specialists servicing top brands both locally and internationally.