Over the years, the internet has served as an unending surplus of information to different necessities and hobbies of individuals across the globe. In the Philippines alone, there are now a total of 76.1 million internet users, which is 68% of the country’s overall...
by Darlene Basilio Amazing opportunities await brands on TikTok! After all, it is one of the most downloaded and used apps today, with over 18 Million active users in the Philippines alone. Local Philippine data also shows that a user opens the app an average...
by Ariadne Rivera As of 2021, there are over 4.66 billion internet users in the world. Now, how can you ensure that your ad is optimal for your target audiences? A/B Test campaigns, also known as split testing, is one of the key features of Facebook...
by Tristan Escoto Considering the over 3.5 billion times people use Google to search, running Search campaigns is the best way to show ads for products and services. To stand out from competitors, implementing Google Search Extensions not only helps improve...
Technology has changed the way we do things. Back when I first entered the workforce, I was one of the few employees who had Friendster, Multiply, Facebook, and Instagram accounts while still in school. As a millennial, it was easy to understand what these platforms...
Content is kingâthis phrase coined by Bill Gates in his essay in 1996 continues to be heard across the industry and true enough, it has been instilled in every content marketerâs mind. In this day and age when social media continues to evolve and is also...
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