Technology has changed the way we do things. Back when I first entered the workforce, I was one of the few employees who had Friendster, Multiply, Facebook, and Instagram accounts while still in school. As a millennial, it was easy to understand what these platforms...
Content is king—this phrase coined by Bill Gates in his essay in 1996 continues to be heard across the industry and true enough, it has been instilled in every content marketer’s mind. In this day and age when social media continues to evolve and is also becoming a...
You can’t discount the power of good content. It can move and inspire you, to become a fan, to buy, to become invested. Content comes in all shapes and sizes–from a long, lengthy series of hugot videos to a single tweet. Even fake news and memes–these...
Your online presence is how people will see your business, be it a website or campaign. Now, you want to make a good first impression, but how? You design your site, you plan your campaign, you make sure the right people see your ads, and like what they see. But, is...
At Xiklab Digital, we love to run small digital experiments. I emphasise to my digital team that the best way to become better digital marketers is to constantly test, experiment, and iterate. I also emphasise to them that we all need to be practitioners of our own...
In digital marketing, brands have to be sensitive to the algorithm of their platforms. In one update, a single rule change can cripple how effective a brand’s efforts are. To avoid this, they can diversify the way they distribute their content. That way algorithm...
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