How to Create Instagram Ads that Work

How to Create Instagram Ads that Work

Succeeding with sponsored content on Instagram is no easy feat. People scrolling through Instagram is today’s equivalent of the middle-aged man flipping through the channels on TV. They won’t stay long, so you’ve got to make your Instagram ads engaging enough to make...
Why In-House Marketing Agencies are a Bad Idea

Why In-House Marketing Agencies are a Bad Idea

Author: Arthur Policarpio   Back in 2016, Pepsi launched to much fanfare the 4,000-square foot, state of the art content studio of its in-house agency unit “Creators’ Studio” right at the heart of New York.   The in-house marketing unit, initially launched...