In today’s marketing landscape, more and more companies are relying on digital to scale their businesses effectively. Whether it’s through website development, e-commerce selling platforms, email marketing, customer relationship management or social media management,...
In the fast-paced world of marketing, a lot of moving parts are constantly evolving. Whether it’s by the way marketers launch/promote a product or how consumers react to brand promotions, the relationship between the two is always driven by the need to adapt to...
As the Greek philosopher would say it, “The Only Constant in Life Is Change”. Brands should continuously monitor algorithm changes in major platforms especially now that consumers are spending more time on digital channels. Take Facebook as an example. This year, they...
Let’s face it, setting up a start-up company in just about any industry is already a huge hurdle in itself. How much more if you’re faced with the inevitable step of determining your brand’s identity? As a start-up company, it is crucial to make your mark right away...
With the continued rise of COVID-19 cases, brands are shifting their strategies from traditional marketing to digital marketing by entering the world of eCommerce. While tapping into a new territory may sound intimidating at first, marketers must learn how to quickly...
We can all agree that the 2020 pandemic has severely impacted a lot of industries globally most especially the retail space. According to this report, it is estimated that the total loss in 2020 for APAC retailers would be at USD757bn range. And there is no surprise...
Recent Comments