You canât discount the power of good content. It can move and inspire you, to become a fan, to buy, to become invested. Content comes in all shapes and sizes–from a long, lengthy series of hugot videos to a single tweet. Even fake news and memes–these...
Your online presence is how people will see your business, be it a website or campaign. Now, you want to make a good first impression, but how? You design your site, you plan your campaign, you make sure the right people see your ads, and like what they see. But, is...
At Xiklab Digital, we love to run small digital experiments. I emphasise to my digital team that the best way to become better digital marketers is to constantly test, experiment, and iterate. I also emphasise to them that we all need to be practitioners of our...
In digital marketing, brands have to be sensitive to the algorithm of their platforms. In one update, a single rule change can cripple how effective a brandâs efforts are. To avoid this, they can diversify the way they distribute their content. That way algorithm...
Succeeding with sponsored content on Instagram is no easy feat. People scrolling through Instagram is todayâs equivalent of the middle-aged man flipping through the channels on TV. They wonât stay long, so youâve got to make your Instagram ads engaging enough to...
When the pandemic started, the accounts management industry faced an unprecedented challenge in terms of communication. Since most companies moved towards remote setups, everything must be communicated online. Without the convenience of face-to-face meetings, the key...
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