As marketers, our goal is to create that one video asset that totally takes over the social world and gets shared millions of times. To accomplish this, we sometimes think, âThe flashier the better,â thinking our videos need to rival the wackiness of RC Cola and...
Author: Arthur Policarpio Back in 2016, Pepsi launched to much fanfare the 4,000-square foot, state of the art content studio of its in-house agency unit âCreatorsâ Studioâ right at the heart of New York. The in-house marketing unit, initially...
Advertisements are a great tool for businesses. However, they can be annoying for consumers. Especially these days where ads seem to pop up in the middle of every video you watch online. This isnât anything new, and people want more than just âbuy this!â and...
Companies that arenât tapping into the digital space end up tapping out of the market. In order to thrive in a world full of digitally-enabled customers, you need to bring your offering to them where they spend most of their time: the digital world. You already know...
When was the last time you complained to a brand using Facebook or Twitter? Last month? A day? Several minutes ago? How did the brand respond? Were you satisfied with their answer? Could the brand have done better in handling your complaint? For many consumers today,...
ATR Asset Management Group (ATRAM), the leading independent asset manager in the country, has named Xiklab Digital as its strategic partner in developing a new product offering to be launched in the Philippines soon. Xiklab Digitalâs data-driven,...
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