Xiklab Digital CEO, Raymon Cayabyab was named a member of the Screening Council for the 2021 MMA Smarties APAC Awards.
The MMA Smarties celebrates innovation in marketing, particularly the use of mobile technology. The Smarties looks at innovations across the world spanning regions like Africa, North America, and APAC or Asia Pacific.
Itâs one of the worldâs only innovation awards, and itâs aim is to recognize leaders, brands, agencies, and tech providers. Overall the judging body looks at the impact of using mobile on business results.
Cayabyab brings with him years of experience in digital, working in Mobext Philippines as Chief Operating Officer before it merged with Snapworx to form Xiklab. During his time there, Mobext won multiple Smarties Awards. The wins came from works in mobile commerce, lead generation, and technology for clients like Shakeyâs, McDonaldâs, and P&G.
Now, as the CEO of Xiklab Digital, he is constantly looking at how mobile solutions can help clients improve business. Moreso with the COVID-19 situation, more and more businesses are moving towards digital and mobile. This has given Xiklab Digital a number of opportunities to innovate and grow in the space along with their clients.