10 Essentials for Going Digital in 2021

10 Essentials for Going Digital in 2021

Your online presence is how people will see your business, be it a website or campaign. Now, you want to make a good first impression, but how? You design your site, you plan your campaign, you make sure the right people see your ads, and like what they see. But, is...
5 Basic Elements when building a website

5 Basic Elements when building a website

In digital marketing, brands have to be sensitive to the algorithm of their platforms. In one update, a single rule change can cripple how effective a brand’s efforts are. To avoid this, they can diversify the way they distribute their content.  That way algorithm...
How to Create Instagram Ads that Work

How to Create Instagram Ads that Work

Succeeding with sponsored content on Instagram is no easy feat. People scrolling through Instagram is today’s equivalent of the middle-aged man flipping through the channels on TV. They won’t stay long, so you’ve got to make your Instagram ads engaging enough to...
How To Become An Efficient Account Manager for Brands in 2021

How To Become An Efficient Account Manager for Brands in 2021

When the pandemic started, the accounts management industry faced an unprecedented challenge in terms of communication. Since most companies moved towards remote setups, everything must be communicated online. Without the convenience of face-to-face meetings, the key...
Why In-House Marketing Agencies are a Bad Idea

Why In-House Marketing Agencies are a Bad Idea

Author: Arthur Policarpio   Back in 2016, Pepsi launched to much fanfare the 4,000-square foot, state of the art content studio of its in-house agency unit “Creators’ Studio” right at the heart of New York.   The in-house marketing unit, initially...
5 Reasons You Should Outsource to a Digital Marketing Agency

5 Reasons You Should Outsource to a Digital Marketing Agency

Companies that aren’t tapping into the digital space end up tapping out of the market. In order to thrive in a world full of digitally-enabled customers, you need to bring your offering to them where they spend most of their time: the digital world. You already know...