You canât discount the power of good content. It can move and inspire you, to become a fan, to buy, to become invested. Content comes in all shapes and sizes–from a long, lengthy series of hugot videos to a single tweet. Even fake news and memes–these...
Your online presence is how people will see your business, be it a website or campaign. Now, you want to make a good first impression, but how? You design your site, you plan your campaign, you make sure the right people see your ads, and like what they see. But, is...
At Xiklab Digital, we love to run small digital experiments. I emphasise to my digital team that the best way to become better digital marketers is to constantly test, experiment, and iterate. I also emphasise to them that we all need to be practitioners of our...
In digital marketing, brands have to be sensitive to the algorithm of their platforms. In one update, a single rule change can cripple how effective a brandâs efforts are. To avoid this, they can diversify the way they distribute their content. That way algorithm...
Succeeding with sponsored content on Instagram is no easy feat. People scrolling through Instagram is todayâs equivalent of the middle-aged man flipping through the channels on TV. They wonât stay long, so youâve got to make your Instagram ads engaging enough to...
When the pandemic started, the accounts management industry faced an unprecedented challenge in terms of communication. Since most companies moved towards remote setups, everything must be communicated online. Without the convenience of face-to-face meetings, the key...
As marketers, our goal is to create that one video asset that totally takes over the social world and gets shared millions of times. To accomplish this, we sometimes think, âThe flashier the better,â thinking our videos need to rival the wackiness of RC Cola and...
Author: Arthur Policarpio Back in 2016, Pepsi launched to much fanfare the 4,000-square foot, state of the art content studio of its in-house agency unit âCreatorsâ Studioâ right at the heart of New York. The in-house marketing unit, initially...
Advertisements are a great tool for businesses. However, they can be annoying for consumers. Especially these days where ads seem to pop up in the middle of every video you watch online. This isnât anything new, and people want more than just âbuy this!â and...
Companies that arenât tapping into the digital space end up tapping out of the market. In order to thrive in a world full of digitally-enabled customers, you need to bring your offering to them where they spend most of their time: the digital world. You already know...
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