Our Thinking

How Digital Marketing Savvy are You?

How Digital Marketing Savvy are You?

Are you ready to take on a career in digital marketing? Or maybe you’re looking to improve your online campaigns. Wherever you may be on your journey, put your digital knowledge to test with this quick and easy quiz.

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Digital Advertising Platforms You Should Be On

Digital Advertising Platforms You Should Be On

Advertisers have several avenues through which to advertise online. We’ve reviewed and listed down our favorite ad platforms so you can find what you need for your next campaign

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10 Brands to Follow on Social Media for your Visual Content Inspiration

10 Brands to Follow on Social Media for your Visual Content Inspiration

Stuck in a creative rut? We’ve got you covered with our selection of brands whose visual content are sure to get your creative juices flowing

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Disruptor or Disrupted: How Digital is Changing the Business Landscape

Disruptor or Disrupted: How Digital is Changing the Business Landscape

The modern workplace is adapting trends that haven’t always been present in the work environment. From virtual setups to easier access to information, we take a look at the trends that are changing the way we work

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Start your A/B Testing Campaign with Xiklab!

Start your A/B Testing Campaign with Xiklab!

As a digital marketer, A/B tests are vital to understanding which ad variations will have the most pull on your target audience. Read on to learn how you can create more impactful ads through split testing

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Get started with TikTok Ads!

Get started with TikTok Ads!

Amazing opportunities await brands on TikTok! After all, it is one of the most downloaded and used apps today, with over 18 Million active users in the Philippines alone. Local Philippine data also shows that a user opens the app an average of seven times daily, and the average daily time spent is up to […]

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Traverse the digital world with a light guiding your way.

Do more in the digital space, we’re here to light the way!